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Learning About Google AdSense

What is Google AdSense?

AdSense is one of two large parts of Google’s advertising system. This platform allows publishers to earn money by displaying ads based on your content and visitors. With AdSense, you can show relevant and engaging ads to your site visitors and even customize the look and feel of ads to match your site. The amount you earn varies since advertisers pay different prices for different ads.

Factors for Advertisement Displays

Keywords and bidding are Google’s primary uses to decide advertisement displays. Advertisers can bid for certain keywords and those with the highest bid would be advertised on your site. Some other factors Google takes into account are the quality of ads and your data when displaying advertisements.

Make Money

There are two broad ways to make money through Google Adsense:

  1. Get a few clicks on high-value advertisements (higher cost per click)
  2. Get a lot of clicks on low-value advertisements (lower cost per click)

You will make more money from AdSense if your website features keywords from a competitive niche. To be successful with Google AdSense takes a lot of hard work. You have to combine intelligence and creativity with your content. Simple right?

Tips & Tricks

New Website

If you are building your site specifically for AdSense, you might want to sign up for AdSense after you build your site since you might not have great results with a blank website. Create at least 10 to 15 pages of good content, and create posts that are unique, original, and entertaining to you and/or your intended audience.

Content

Some publishers/content writers may think that just writing a few paragraphs for a post once a week may attract traffic to their site but it really depends on what their content is about and if it’s relevant enough for users to come back. You need to give your visitors good reasons to visit your site and come back.

Here’s a list of tips that will help get you started:

  • Tell your audience how to solve a problem
  • Show case studies/research (on a popular subject)
  • Share content on other platforms
  • Try to go viral
  • Post something controversial
  • Create niche market sites

There are billions of internet users and that number will only continue to grow. You are bound to have an audience. You just need to make sure your content is out there for everyone to grab.

When you’re thinking about writing content, doing keyword research helps you determine what trends are about to happen or how searches will fluctuate between seasons, like for sports. This research also helps you determine the geographic areas of searches as Google becomes more local. Somewhere out a nerd is wanting to know more about vacuum cleaners (for example). There’s a niche market for almost everything.

When web advertisements became a big thing, it was all about capturing the user’s eye through flashy, fancy graphics. Now that we’re in 2020, most internet users know what web advertisements are and typically refrain from interacting with the ad. Pop-up, obnoxious graphics won’t work anymore. When thinking about displaying ads, you want to be able to integrate it into the site that it’s being displayed on. It is especially important because to get that action to click, ads should feel like an extension of your website.

Search Engine Optimization Power

Approximately 80% of search engine users click on the top 5 results. The higher you are on the Search Engine Results Page (SERP), the greater your traffic will be. Search Engine Optimization (SEO) helps with increasing your ranks on search engines. It’s a highly technical profession that requires a strong understanding of Google’s terms of service and competitor research. STUDIOWRX specializes in SEO and web design & development. Be sure to give us a call to increase your audience reach.

The Goal

AdSense is both complicated and simple, but if you do it right it’s an easy way to make passive money. It takes time and dedication to make meaningful, useful content for your viewers. Find what niche market you love to talk about and figure out where the missing pieces are. Someone out there wants to know too.

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